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Advertising in the ESTA's two premiere publications, Protocol and the Membership Directory, is a cost effective way to communicate your company's message to a targeted audience on a repetitive basis.

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Protocol
Protocol is an attractive full-color publication of approximately 60 pages with a conservative advertising to editorial content ratio. Because Protocol is a professional trade journal, and not a news magazine, your company’s advertisement is guaranteed to stand out and be remembered. Protocol offers:

  • A focused, qualified market of qualified customers
  • International distribution providing access to a global market
  • The lowest advertising rate per thousand in the industry

Protocol is published quarterly and distributed free-of-charge to approximately 6,000 entertainment technology professionals. Subscribers include business owners and upper level management, purchasing agents, sales professionals, rental houses, production companies, consultants, designers, and end users.  Additionally, Protocol is displayed prominently and distributed freely in the ESTA booth at trade shows.

Membership Directory
ESTA’s Membership Directory is a four-color publication that is distributed to 9,000 people yearly.  “I keep mine at arm’s reach at all times and rifle through it five or six times a week,” says Dinna Myers, Director of Sales and Marketing for Musson Theatrical.  In fact, many of our subscribers say our directory is the first place they turn for industry contacts.  This repetitive use make the Directory an outstanding way to keep your company’s brand in the direct line of sight of qualified buyers on a daily basis – and at an unbelievably competitive rate.

Advertise in both publications and enjoy substantial savings.  And, of course, ESTA members save even more!